Serious Game… What’s that?
Have you ever heard of the concept of a Serious Game?
From the Latin serio ludere — “to play seriously” — it blends learning, strategy, and teamwork.
Building on this principle, Weenlo has created an immersive experience: a team challenge where participants must design the most efficient fictional supply chain while discovering the platform’s many features.
Serious, but never boring
For the past year, Weenlo’s Serious Game sessions have been multiplying, and the feedback is unanimous: engagement and good vibes all around.
After several editions, participants describe an experience that’s both fun and stimulating, where the drive to perform as a team meets the excitement of friendly competition.
Each group explores logistics optimization levers across operational, financial, and environmental dimensions, testing realistic, and sometimes groundbreaking, scenarios they can apply to their own business.
Weenlo proves easy to use and quickly becomes the natural platform for collective strategic thinking.
Decisions powered by AI simulations often spark a realization: high performance and enthusiasm can go hand in hand, and even reinforce each other.
Co-construction 1 – Silos 0
Like the game itself, collective intelligence makes it possible to rethink the supply chain as a whole.
Applied at the scale of a company, this approach connects all interdependent functions, supply chain, production, sales, to share constraints and opportunities around a common foundation: data.
Simulations become a tool for dialogue, breaking down preconceptions and paving the way for collaborative, sustainable decisions.
From play to action, it’s just one step
The transition from Serious Game to real-world business happens naturally.
Players turned users then approach their actual challenges with greater clarity, agility, and efficiency.
As Gérome Bassot, Supply Chain Director at Galliance, points out:
“What slows us down in implementation isn’t the tool itself, nor its internal adoption, it’s our organization’s ability to shift the lines.”
So… when will you play your first Serious Game?